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Murat + Lormes France SWC Communication Strategies

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Since 2003, thanks to innovative initiatives such as the digital passport for all, the Nivernais Morvan district was one of the first territories to take advantage of Information and communication technologies to ensure social and economic development via the internet.

This pro-active policy continues through labelling the district "Centre of digital rural excellence " and by the creation of a Country 2.0. This implies inclusion of the internet in all projects such as economic developement, tourism, welcoming of new populations and of course new ways of managing working environment.

In Murat the territorial promotion strategy focused on attracting new smart workers and businesses to this deeply rural area, who will benefit from the unique services of the teleworking centre, allows the local area to generate new work and additional income/revenue ; boosting entrepreneurship and allowing the area to welcome a new generation of qualified people looking for a professional working environment and a high quality of life.

To discover more about the Lormes + Murat best SWC communication practice download the full case study :

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