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Cold Hawaii Social Impact Best Practice

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Building on newcomer influx to a declining area to develop Smart Work services and infrastructure.

In the northwestern part of Denmark, a very small village is located, called Klitmoeller. Geographically it is located far from any larger cities and has for decades been living from fishery. But in the 70’s the fishing industry was centralized into large fishing ports – and the fishery around Klitmoeller started to suffer. The sea lost its value and the jobs moved away to the new fishing ports. The port and the beach were left empty and the lost jobs were not replaced by any new industry.

But in the 80’s surfers around Europe discovered that the wind and the currents at Klitmoeller made exceptional conditions for windsurfing as well as wave surfing. They saw new opportunities in the sea where the long waves were similar to the conditions on Hawaii and soon it was known among surfers as ‘Cold Hawaii’. More and more surfers came to Klitmoeller – some of them only shortly to surf and then they left again, but a few of them stayed.

The meeting between the local fishermen and the surfers was turbulent at first and led to conflicts. The beach, which the fishermen used to have to themselves, was all of a sudden filled up with the surfers’ equipment. And the local inhabitants didn’t feel that the newcomers contributed to the development of the area. On the contrary the surfers saw an unused potential in the sea.

So in 2006 the local surfclub NASA made a master plan for the local development using surfing as the platform. The master plan was meant to unite all the local people......

To find out more about the ’Surfing SWC’ download the best practice pdf

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